Soon after Google Chrome, Yahoo is also trying hard to revamp their website. According to a New York Times article, this new website will be able to be customized like Google's homepage. However, this is a very scary move. Recently, Yahoo had announced that they may have to let 3,500 people off in order to cut costs within the company. Because of this, Yahoo must be very careful in the way they decide to edit their website.
With one single unsatisfactory application, the company can loose millions of dollars. That is why you don't see much change when you visit Yahoo on a daily basis. The article calls Yahoo's strategy as "stealth innovation." They are slowly changing aspects to their website while have active feedback from the audience in order to keep themselves from loosing millions. They use a fraction of their users to test the new yahoo pages.
"Users will be able to customize the new home page, which eventually will include more content from other popular Web sites; applications allowing people to track their activities on places like eBay, Netflix or Facebook; and social networking features." In order to do all this, Yahoo must make sure that it is possible and comfortable for the users. Their method of slowly testing the website to a control group is such a good idea in saving them from loosing millions.
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